Our business model and strategy


The aim of our business model and strategy is to ensure our ferrochrome interests are profitable and sustainable and that they add value to all our stakeholders. We achieve this by:

extracting chrome ore from the Venture’s mines and beneficiating it in its smelters in a safe and cost-efficient manner
investing in projects that include the Bokamoso and Tswelopele pelletising and sintering plants and the Lion ferrochrome plant Phases I and II that improve the energy and cost efficiency of the Venture's ferrochrome operations
employing the Venture’s proprietary Premus technology to ensure it is the lowest-cost producer of ferrochrome in South Africa and, despite rising energy costs in South Africa, remains in the lowest quartile of the global ferrochrome production cost curve
using the flexibility provided by the Venture’s variety of technologies to meet changing operating circumstances and customer requirements
focusing on reducing costs at the operations and head office
Our business model and strategy