Our business model and strategy

The aim of our business model and strategy is to ensure that our ferrochrome, chrome ore and associated minerals interests are profitable, sustainable and add value to all our stakeholders. The Company may also consider acquisitions beyond our conventional operations.

• extracting chrome ore from the Venture’s mines or from tailings in a cost-efficient manner;
• beneficiating chrome ore in our smelters in a cost-efficient manner;
• extracting associated minerals from tailings in a cost-efficient manner;
• carrying out all our operations with employee health and safety as a priority;
• investing in projects such as the Bokamoso and Tswelopele pelletising and sintering plants and the Lion ferrochrome plant phases I and II that improve the energy and cost-efficiency of the Venture’s ferrochrome operations;
• employing the Venture’s proprietary Premus technology to ensure that it is one of the low-cost producers of ferrochrome in South Africa and, despite rising energy costs in South Africa, remains a globally competitive ferrochrome producer;
• using the flexibility provided by the Venture’s variety of technologies to meet changing operating circumstances and customer requirements;
• focusing on reducing costs at the operations and head office;
• focusing on reducing our carbon footprint; and
• using our marketing agent to optimise revenue generated from our commodities.

The Company may also consider acquisitions outside of ferrochrome on an opportunistic basis.