Organisational Overview / Our business model and strategy
Our business model and strategy
The aim of our business model and strategy is to ensure that our ferrochrome, chrome ore and associated
minerals interests are profitable, sustainable and add value to all our stakeholders. The Company may
also consider acquisitions beyond our conventional operations.
We achieve this by:
- extracting chrome ore from the Venture's mines or from tailings in a cost‑efficient
manner;
- beneficiating chrome ore in our smelters in a cost‑efficient manner;
- carrying out all our operations with employee health and safety as a priority;
- investing in projects that improve the safety and efficiency of the Venture's operations;
- exploring suitable opportunities to improve our chrome ore footprint;
- employing the Venture's proprietary Premus technology to ensure that it is one of the
low-cost producers of
ferrochrome in South Africa and, despite rising energy costs in South Africa, remains a
globally competitive
ferrochrome producer;
- using the flexibility provided by the Venture's variety of technologies to meet changing
operating circumstances
and customer requirements;
- exploring available opportunities to render our smelting operations competitive and
economically viable;
- focusing on reducing costs at the operations and head office;
- focusing on reducing our carbon footprint;
- using our marketing agent to optimise revenue generated from our commodities; and
- evaluating other growth opportunities.