Organisational Overview / Our business model and strategy
Our business model and strategy
The aim of our business model and strategy is to ensure that our ferrochrome, chrome
ore and associated minerals interests are profitable, sustainable and add value
to all our stakeholders. The Company may also consider acquisitions beyond our
conventional operations.
- extracting chrome ore from the Venture’s mines
or from tailings in a cost-efficient manner;
- beneficiating chrome ore in our smelters in a cost-efficient manner;
- extracting associated minerals from tailings in a
cost-efficient manner;
- carrying out all our operations with employee
health and safety as a priority;
- investing in projects such as the Bokamoso and
Tswelopele pelletising and sintering plants and
the Lion ferrochrome plant phases I and II that
improve the energy and cost-efficiency of the
Venture’s ferrochrome operations;
- employing the Venture’s proprietary Premus
technology to ensure that it is one of the
low-cost producers of ferrochrome in South
Africa and, despite rising energy costs in
South Africa, remains a globally competitive
ferrochrome producer;
- using the flexibility provided by the Venture’s
variety of technologies to meet changing
operating circumstances and customer
requirements;
- focusing on reducing costs at the operations
and head office;
- focusing on reducing our carbon footprint; and
- using our marketing agent to optimise revenue
generated from our commodities.
The Company may also consider acquisitions outside of ferrochrome on an opportunistic basis.